Advices on Facebook advertising (music)

The best way to go about creating your Facebook ad is explained on Facebook ad section:

> facebook.com/ads/best_practices.php
> facebook.com/ad_guidelines.php
> facebook.com/ads/mistakes.php

Tips on how to improve your ads.

1. Make a comparison

Comparing yourself to another band may seem counter-intuitive but is in fact an effective way to  promote your music. It’s much easier to imagine the sound of a new band when described as “Jack Johnson meets the electric guitar”, than to explain your music in traditional genre terms (i.e. indie, folk, rock, etc).

Not only will this allow your prospect to rapidly size you up, however it may also encourage someone to learn more about you by clicking on your ad. Overall, the best reason to use comparisons remains the fact that you will be able to target and leverage Jack Johnson’s fans on facebook which represents, in this case, over 2 million people in the United States alone. Consider this the virtual way of leveraging the popularity of a big name artist – or as we like to call it; the web 2.0 version of the “Opening band” for a big name!

Add some humour, be witty and don’t be shy. You want to intrigue and seduce your audience in order for them to click on your ad and discover more.

For example:  If Iggy pop was a women, it would be me!
- Diana Krall on Red Bull!

Just keep it honest and real. If you’re not U2, you don’t sound like U2.

2. Keep your text simple. You want to get a REACTION from them…

3. Create multiple versions fo your add to see which one generates more clicks. Also, cater to different geo target markets by creating language specific ads, or add mentions to geographical references, etc.

4. Target small and be precise. Your ad will have less competition and will cost less – more affordable CPC (cost per click).

5. According to a study by miratech.fr, if your ad has text, an image of a face and seamlessly fits within the environment (in this case Facebook) then you have a winning formula.

x Don’t use your ad to ask people to purchase your music, or anything else, right away! Instead, use this opportunity to let them sample your music, appreciate your talent and get acquainted with you.

Destination of your ad

Your ad should be directed to a simple page that has a clear objective.  If you want people to sample your song or see your latest video, then it should be the first thing they see when they arrive on your site. Make it super simple and clear  for them to find, consume and experience your content.

x Don’t use your ad to direct people towards an iTunes page.  It’s not very efficient to ask, or even expect, someone to spend $0.99 or $1.29 on an artist they don’t know or based on a 30 second sample – again take this opportunity to let them get acquainted with you.

x Don’t send people to a Facebook page or a site where you oblige them to click on “Like” in order to access your content.  Let them discover you, enjoy your music and hopefully be seduced – without any barriers.  They will naturally “Like” you afterwards.

To read: Sponsored news on Facebook (coming soon)

Facebook Ads Posted under music 2.0 by Marie Bernatchez